There are so many ways your website can be co-opted by hackers for many different reasons, targeting the value created via your SEO is highly attractive. It provides an attacker the opportunity to cheat the system by quickly benefiting from your raw traffic, your audience. In this post we will share details of a recent case in which an attacker leveraged a websites organic traffic to funnel, steal, traffic to their desired pages.
What is SEO Spam
SEO Spam is designed to use your search terms and traffic against you by infecting your sitelinks with references and links to things not on your site. This is highly effective in impression based affiliate marketing, in which the marketeer gets paid by impression. It’s what made the Pharama Hacks so lucrative a business. As this model continues to spread, into things like Fashion, Online Gambling, Payday loans we’ll likely continue to see an evolution in the employment of SEO Poisoning attacks.