Not Just Pills or Payday Loans, It’s Essay SEO SPAM!

Remember back in school or college when you had to write pages and pages of long essays, but had no time to write them? Or maybe you were just too lazy? Yeah, good times. Well, it seems like some companies are trying to end this problem. They are offering services where clients pay them to write these essays for you.

Essay SEO SPAM

The problem is that this is not only wrong, but it’s also becoming a competitive market where some companies are leveraging SEO SPAM to gain better rankings on search engines (i.e., Google, Bing). They are also using popular sites like bleacherreport.com and joomlacode.org to add their spam links.

Here are a couple example URL’s from sites that got hit (URL’s are still showing SPAM):

Read More

The Story of Clip:rect – A Black Hat SEO Trick

We regularly write about Black Hat SEO hacks here. Such hacks help hackers monetize their access to compromised sites by incorporating them into massive schemes that try to manipulate search engine results for queries that potential clients may be interested in. Think of gray areas like: payday loans, pharmaceuticals, counterfeit drugs and luxury goods.

As you know, search ranking is all about the number and quality of inbound links to your site. To promote a web page, spammers need to place a link to them on as many sites as possible. This is why injecting spammy links into hacked sites is an important step for most Black Hat SEO schemes.

You can’t simply add links to someone else’s pages and expect that the site owner will tolerate it, so hackers make such links invisible to normal site visitors and visible to search engine bots.

There are many tricks they can be used to hide links. It can be a sophisticated server-side cloaking (detecting search bots by IP/UA and injecting the SPAM on the fly), or a simple HTML trick like setting styles to display:none. In this post, we’ll talk about something in the middle, a trick that involves deceptive JavaScript and creative use of CSS.


Read More

Website Malware – SEO Poisoning

We’ve been seeing a lot of cases of SEO poisoning as of late and felt it was time to spend a little more time explaining it. That’s what this post will be about.

SEO, short for Search Engine Optimization is all the rave these days. Anybody that owns a website and is trying to make an impact or working to improve their traffic has heard the term, and has undoubtedly become an SEO expert. If you’re not familiar with SEO here is your quick definition:

…the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.. – Source: Wikipedia

Many organizations will actually enlist the help of marketing consultants to assist in this optimization process and ranking on the first page is highly coveted by many. In essence, if you are able to rank on the first page for a specific keyword, phrase, subject, etc… you have the ability to generate a lot of traffic to your site. This in turn increasing the odds of visits, and if you’re an e-commerce site often equates to purchases, and if you’re a services company often equates to new clients. The idea is simple and highly effective, and what is even better is that most search engines like Bing, Yahoo and Google offer set criteria’s designed to improve your ranking within their searches.

It all sounds pretty awesome right?

Read More