We’ve been seeing a lot of cases of SEO poisoning as of late and felt it was time to spend a little more time explaining it. That’s what this post will be about.
SEO, short for Search Engine Optimization is all the rave these days. Anybody that owns a website and is trying to make an impact or working to improve their traffic has heard the term, and has undoubtedly become an SEO expert. If you’re not familiar with SEO here is your quick definition:
…the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.. – Source: Wikipedia
Many organizations will actually enlist the help of marketing consultants to assist in this optimization process and ranking on the first page is highly coveted by many. In essence, if you are able to rank on the first page for a specific keyword, phrase, subject, etc… you have the ability to generate a lot of traffic to your site. This in turn increasing the odds of visits, and if you’re an e-commerce site often equates to purchases, and if you’re a services company often equates to new clients. The idea is simple and highly effective, and what is even better is that most search engines like Bing, Yahoo and Google offer set criteria’s designed to improve your ranking within their searches.
It all sounds pretty awesome right?