How Social Media Blacklisting Happens

Social Media Blacklists

In today’s world, we are all browsing websites online and sharing content on a multitude of social media platforms every day. Worldwide social media users exceeded 2 billion back in August 2014, with an adoption rate unlike anything we have seen in history. Social media continues to grow around the world, with active user accounts now equating to roughly 29% of the world’s population. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014.

What is Social Media Blacklisting?

Legitimate links on social media platforms are sometimes hijacked by criminals to direct visitors to a website where malware will be automatically downloaded. The more that people share and use social media, the more often these situations will occur. This is why social media platforms have specific security measures to protect their users from being victims of malicious shared content.

In the same way that websites can be blacklisted by Google for having malware hosted on their pages, social media blacklisting occurs when security triggers detect malicious activity, thus placing the infected links on their internal blacklist. Sometimes they can match the URL with the help of an external blacklist authority, such as McAfee, Google, Web of Trust, or Websense.
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The Impacts of a Hacked Website

Today, with the proliferation of open-source technologies like WordPress, Joomla and other Content Management Systems (CMS) people around the world are able to quickly establish a virtual presence with little to no cost. In the process however, a lot is being lost in terms of what it means to own a website.

We are failing each other, we are not setting ourselves up for success. We are learning the hard way what large organizations already learned – being online is a responsibility and will eventually cost you something.

I recently shared a post talking to the motivations behind hacks. This post was important as it helped provide context and I encourage you to spend some time digesting the information. What it fails to do is what I want to focus on in this post.

What are the impacts of these hacks to your website? To your business?
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Many Pieces of a Puzzle: Target, Neiman Marcus and Website Hacking

Website Malware

Corporations get hacked all the time. This is not news to anyone in the security business, but it has certainly received a lot of attention from those in the media over the last few weeks because of a couple of large-scale credit card events at both Target and Neiman Marcus.


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