Here at Sucuri we suspect everything, especially when your friends start to share content written in another language with clickbait headlines.
If you are not familiar with the term, clickbait is when web content is created in a way that psychologically exploits the reader’s curiosity using compelling headlines. When someone clicks on the article to read it, the service promoting the article generates online advertisement revenue.
You may know several websites that rely on strategies like this, with BuzzFeed being the typical example. You have already read headlines like: You won’t believe what this guy did after doing that other thing! Or 27 things that people with some personality do! Most of these sites just want your click (and the revenue that they generate), however, some of them turn to the dark side in order to get their message out.