In today’s world, we are all browsing websites online and sharing content on a multitude of social media platforms every day. Worldwide social media users exceeded 2 billion back in August 2014, with an adoption rate unlike anything we have seen in history. Social media continues to grow around the world, with active user accounts now equating to roughly 29% of the world’s population. Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014.
What is Social Media Blacklisting?
Legitimate links on social media platforms are sometimes hijacked by criminals to direct visitors to a website where malware will be automatically downloaded. The more that people share and use social media, the more often these situations will occur. This is why social media platforms have specific security measures to protect their users from being victims of malicious shared content.
In the same way that websites can be blacklisted by Google for having malware hosted on their pages, social media blacklisting occurs when security triggers detect malicious activity, thus placing the infected links on their internal blacklist. Sometimes they can match the URL with the help of an external blacklist authority, such as McAfee, Google, Web of Trust, or Websense.